BRANDING

A client based project, Menomonee River Valley Partners, INC wanted a rebranding as well as a poster series promoting the area for more noticed activities. The designers were given the name and company mission statement and the rest was up to them to create a logo, color scheme, and posters that fit into the companies mission statement. The color scheme I chose represented the environment and elements that the area contained while still being a little more neutral. The poster series was meant to express the growth of the area and promote others to witness the change and to be part of the change. Through stylized mapping, the design was to show off the area with more vibrant colors.